This website privacy policy describes how PA Practice protects and makes use of the information you give the company when you use this website. This policy is updated from time to time. This website privacy policy was updated on: 06/04/2023. This policy may be changed, so please keep up to date with this page. If you have any queries regarding the privacy policy please contact us using the contact email (contact@papractice.com). This privacy policy is applicable to any use of the website. We do not share any of your information to third parties. It is important to make clear that the user has the right to withdraw consent from their data usage at any time.
We gather and use certain information about individuals in order to provide products and services and to enable certain functions on this website.
We also collect information to better understand how visitors use this website and to present timely, relevant information to them.
WHAT DATA WE GATHER
- We may collect the following information, and store them on our secure servers. We do not accept any liability for lost or stolen data:
- Personal data- Personal data refers to information about the individual who is using the website. We will collect information at sign up, including name, contact information including email address, demographic information, such as university and year of university study.
- Website usage data- This refers to information collect about how the website is used. We use google analytics, which is a widely used tool used to analyse user data and collects multiple points of information including IP address, browser type, device used to access the website, mode through which the website was found (e.g. through finding a link on Instagram or google). The questions you have answered, and how you have answered them. How long you have used the website for. Your overall performance. Details of your log in history. Your IP address. Please see the google analytics website for more information. You can download an add on to opt-out of google analytics by googling “google analytics opt-out add on”. We use Meta Pixel, a web tracking technology provided by Meta Platforms, Inc. (formerly Facebook, Inc.), to track website activity and ad interactions. Meta Pixel collects data, which may include, but is not limited to: Page views: Information about the pages you visit on our website. Clicks on our ads: Data about the specific advertisements you interact with. Conversions: Information about actions you take on our website, such as sign-ups or purchases.
- We will retain emails you send to our team for our records
HOW WE USE THIS DATA
Collecting this data helps us customise your experience, and analyse your performance to help you focus on areas of poor performance. We also use information understand what you are looking from the company, enabling us to deliver improved products and services. Information also helps us develop marketing strategies. Please contact us if you have any questions about how we use your data.
We may use data:
- To create an individualised profile
- To contact you if required
- To generate your performance analytics (e.g. overall performance, and disease specific performance)
- To make sure you do not ask multiple questions twice to improve your experience with the website.
- User information is used to help differentiate between users. If there are any concerns about your profile it can be helpful to have both your email and name.
- For our own internal records.
- To improve the products and services we provide.
- To contact you in response to a specific enquiry.
- To customise the website for you.
- To send you promotional emails about products, services, offers and other things we think might be relevant to you. This will be kept to a bare minimum.
- If we believe you are using the website in an illegal manner, we retain the right to pass on details of your account to the authorities
- We monitor trends in website usage to try and help market the website to wider audience by utilising effective marketing methods and focussing on those we have not targeted.
- To analyze website usage patterns and make improvements.
- To optimize our advertising campaigns, based on insights from Meta Pixel data.
- To respond to your inquiries, requests, or comments.
- To send you promotional materials, newsletters, and updates if you have subscribed.
- To show you relevant advertisements on our website and third-party websites using Meta Pixel data.
- To measure the effectiveness of our advertising campaigns.
COOKIES AND HOW WE USE THEM
WHAT IS A COOKIE?
Cookies- This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers
HOW WE USE COOKIES
We may use cookies to:
- Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
- Identify whether you are signed in to our website. A cookie allows us to check whether you are signed in to the site.
- Test content on our website. For example, 50% of our users might see one piece of content, the other 50% a different piece of content.
- Store information about your preferences. The website can then present you with information you will find more relevant and interesting.
- To recognise when you return to our website. We may show your relevant content, or provide functionality you used previously.
Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.
CONTROLLING COOKIES
You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies.
However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you.
Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it.
To learn more about cookies and how they are used, visit All About Cookies.
META PIXEL
As mentioned we use meta pixel to collect information. Meta Pixel collects data by placing a small piece of code on our website. This code tracks user interactions, such as clicks and page views, and sends this information back to Meta Platforms, Inc. This data is aggregated and anonymized. Meta Platforms, Inc. uses the data collected through Meta Pixel to provide us with insights into user behavior on our website and the performance of our ads. This data helps us understand which ads are most effective and which parts of our website are most engaging to users. Meta Platforms, Inc. retains the data collected through Meta Pixel in accordance with its own data retention policies, which may change over time. We do not control the retention period of data by Meta Platforms, Inc.
We use Meta Pixel, a web tracking technology provided by Meta Platforms, Inc. (formerly Facebook, Inc.), to track website activity and ad interactions. Meta Pixel collects data, which may include, but is not limited to: Page views: Information about the pages you visit on our website. Clicks on our ads: Data about the specific advertisements you interact with. Conversions: Information about actions you take on our website, such as sign-ups or purchases.
CONTROLLING INFORMATION ABOUT YOU
When you fill in a form or provide your details on our website, you will see one or more tick boxes which allow you to agree to this policy and the way we use your information. If you do not agree, please get in contact:
If you have agreed that we can use your information for marketing purposes, you can change your mind easily, and just email us. We will never lease, distribute or sell your personal information to third parties unless we have your permission or the law requires us to.
Any personal information we hold about you is stored and processed under our data protection policy, in line with the Data Protection Act 1998.
SECURITY
To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic security safeguards. We hold your information on our secure servers. There is no guarantee that information will not be lost or stolen. We also follow stringent procedures to ensure we work with all personal data in line with the Data Protection Act 1998, and will not share your information without your consent.
PAYMENT PROCESSING
Payments are processed externally to the website. We therefore do not accept any liability for any lost or stolen payment information. We do not store any user payment information on the website. We reserve the right to refuse any payment we suspect is fraudulent. Refunds are considered on a case by case basis, but are generally granted if the website has been used for less than 24 hours.